The tourism developed in a rational way can contribute towards promoting new tourist models that are not aggressive to the environment and that are enriching from a social and cultural point of view, likewise taking on board the need to move towards these new models through certification. In order to achieve this, it shares the view expressed by the UNWTO that certification systems applicable to tourism play an increasingly important role in the regulation of tourist services, providing notable benefits to the environment and to society as a whole in the relevant destinations.
Q Quality Certification
THE TOURISM QUALITY BRAND
The most visible element of the system is the brand, whose generic name for the entire Sector is 'Spanish Tourism Quality' covering all the tourist products that meet the required Quality levels stated in the Service Quality Standards, and ensure that they are continually improved in order to satisfy clients' demands.